Et levende og letforståeligt foredrag, der handler om hvordan sælgere og salgsledelse kan optimere deres new business indsats. Foredraget belyser hvordan et rationelt mindset i salgsprocessen, kan være med til at sikre fokus på de gode cases fremfor de cases der stjæler værdifuld tid og ressourcer.
"RED´s talk was very powerful and caused even the most conservative sales professionals to revisit their assumptions about lead qualification. Now several months after RED´s talk, the impact can still be felt in our daily work as we are using the appealing and intuitive terminology introduced by RED to describe the lead qualification process. This terminology has given us a common language and has thereby triggered us to challenge each other and become more selective and efficient in our sales efforts."